Industry Commentary

There is an odd mix of components in this title, but I WILL tie them all together.

Why is there a line out the door for Jeni's Ice Cream? Many people love ice cream, and they have great ice cream, but many businesses sell ice cream. Jeni has a “brand story" to tell...

Truth:  When I was anticipating writing this commentary on the Specialty Advertising Association of California (SAAC) Expo, I wasn't sure what I would write. While I love trade shows, I did not think anything meaningful would come from this Southern California Regional...


Wow! What a compelling and inviting title! Some may feel it's depressing, but the reality is that it's true. The key is to make the most of your time while you are living. Living, of course, is everything we do before death. Most of us hate the thought of death and dy...

There are times I can be a jerk. Yes, it’s true. I can be impatient, insensitive, judgmental, and selfish. My family will concur.

Times are changing though. In recent writings, I’ve been referring to “Jeff 2.0” Whether it’s age, maturity, spiritual awakening, or somethi...

For as long as I can remember I've gotten up early to secure MY spot in front of the Canyon Theater Guild for our community 4th of July Parade. This spot has shade when the sun comes up and is a block away from the classic Rotary Pancake Breakfast. Even though we are l...