ta-cos /takos/ (n).
The solution to every problem and the answer to every question. They don't get defensive or reactive.
They hold space for us and make us feel whole.
The world, as we have known it has changed radically. We are now anxiously awaiting to see what the so-called "New Normal" will look like.
It's not business as usual. The truth is many companies big and small may not make it through the 2020 Coronavirus Pandemic. Those that do will need to adapt to a new way of doing business. NOW is the time to define what your personal and company brand is!
Challenging as this season is, one thing we know for sure is that TACOS make everything better! Have a TACO.
Join Jay, Jeff, and Special Guests for TACOS, with branding nuggets that will better position you for what lies ahead.
Three words… one question! What is Trending? The answers are critical. Are we dependent on trends? Probably more than you know! In this episode of TACOS with Jay & Jeff, we have a "trendy" discussion with Vicki Ostrom and Jessica Gibbons-Rauch, who have recently started a website called Trendependent. They reveal some of the current trends, colors, concepts, and discuss how we can apply them to our promo & apparel worlds. Visit the Trendependent.com website and subscribe to their newsletter.
We had WAY too much fun sharing epic branding and marketing with Cola Svec on
Tacos are in the news!! Our inspiring guest Sarah Spratt, owner of Third Power Promotions, shared some breaking news from Taco Bell of Canada. Sarah also shared outstanding information about supporting virtual conferences with what she called "goodie boxes." Learn from this expert who knows that the "expectation for keeping attendees attention during virtual conferences will continue to increase, and branded merchandise can play a critical role." Special thanks to Jason Nokes from PromoPulse for the TACO music intro!
Welcome to our first "Best of Collection" or a "Greatest Hits" of TACOS with Jay & Jeff. Is that possible after 15... err, 18 sessions? Sure it is! Jay & Jeff revisit some of the epic branding, purpose-driven marketing, powerful conversations and highlight a few previous episodes i
"If it doesn't challenge you – it won't change you." Join us for an extraordinary, extended session of TACOS with Jay & Jeff. It's just over an hour - but TRUST us - it's worth every minute of your time!
How many suppliers can say that they have shipped on-time over 99.99% of all orders since 1979? We only know of one, and on this fine Taco Tuesday, we are delighted to shine the light on our friends…the "ridgers" at Maple Ridge Farms!
Brittany David, Steve Rone, and special guest, Jeff Anderton, all from SnugZ USA, join us to enjoy TACOS! Like the company they represent, they are bold, daring, adventurous, playful and sassy and will teach us how to “promo the cheese out of it.” Learn how they are pushing the envelope on creative marketing and how thinking outside the box will drive sales.
In this episode, Roger Burnett, co-founder of PromoCares. Roger shares how part of his work is in the alignment and connection of commerce with purpose through the responsible merchandising of promotional products and decorated apparel. Imagine selling as a promotional product distributor, a small curated set of products from a limited group of suppliers. Suppliers that are making a difference, like Sweda USA and Allmade-SanMar. That’s what Roger Burnett does. In this video, he shares how it works and why it’s so important.
She will teach you how to spell "Tchotchke" and why our channel of advertising is not "knickknacks, baubles, lagniappes, or trinkets and trash.” Our guest today is Karie Cowden. Karie is the President and Founder of Connect the Dots Promotions, a board member of PromoCares, and the podcast hostess of PromoCares Radio.
TACOS with Jay and Jeff is HOT and getting spicy! We're excited to have a few spicy guests join us to discuss epic branding and memorable marketing. Nick Lateur and two other special guests from Imagen Brands join us to help solve a mystery. Where did the term "tumbler" come from when referring to a beverage container or "drinking vessel?" Nick sets the chalice high on the shelf with regards to training! He proves that having fun and being entertaining is memorable and cuts through the clutter.
The marketing folks at Imagen Brands have seriously raised the marketing bar for our industry. Here we put the spotlight on their efforts to provide timely resources, education, and entertainment to distributors.
We love “Mondays. With Nick.” If this brilliant effort from Nick Lateur doesn’t
edu-tain you, you probably need to see a specialist.
Jessica Gibbons-Rauch knows branding and trends matter! Here she shares how she combines killer content with themes to help create emotions and be more memorable.
Jessica loves when she can find quality images and mentions appreciating the photos HUB Pen, and Peerless have available. She successfully manages and arranges meaningful outcomes that help her clients cut through the clutter.
We are lucky to know some excellent promotional product and apparel supplier companies in our industry. Pretty high up on our list is Snugz USA! Why? The people. The culture. The creativity. And of course, epic branding and killer marketing. That made us want to show a few strong examples of their culture, purpose, and branding. Yeah, they've got it. Promo (and branding) Elevated!
Stacey Carey, the owner of SAC Branding, is a fighter and a giver! Stacey happened to send us our first TACOS with Jay and Jeff fan letter. Not only is she a fan of tacos and branded merch, but she’s also a fan of serving her community. Watch as this young entrepreneur serves her way into better connections and grows her business.
The co-founders of Brand Fuel, Danny Rosin & Robert Fiveash, couldn't resist tasty TACOS with Jay & Jeff! Danny & Robert are passionate about our industry, the effective use of branded promo products, giving back, and fundraising for nonprofits.
They put on their creative, problem-solving caps and go deep to blend the physical world of promotional products with the Digital world, creating a new breakthrough they call the PHYGITAL (physical + digital = phy-gital... get it?)
Few people are as committed to the power of promotional products incorporated into purpose and special causes than Mandi Rudd from Brand Energy Marketing. In this episode, Mandi shares her passion and experience from three specific examples of responsible sourcing, branding, purpose, and fundraising.
In this episode, Jay & Jeff go deeper into branding and marketing. No special guests in this episode...just two taco freaks who realize after years in the promotional product, branded merchandise and decorated apparel worlds, that most businesses don't have a Style Guide. If they had a Style Guide (often called a branding guide), their branding and marketing would be aligned and more effective. That's important in a changing marketplace
In this episode, Jay, Jeff, and Mel Lay get into a lively discussion about TACOS.
Mel also shares about her experience on Shark Tank and battle with Target.
We learn about the Mom Shop Community, the power of social media, hangtag branding, cause marketing, and what's happening with Allmade.
In this TACOS with Jay and Jeff session, we feature Ryan Moor from Allmade. Ryan and his team have successfully built the Allmade brand creating a quality, responsibly sourced, eco-friendly product.
Here, Ryan shares what they have been doing to continue their mission.
There is good stuff here!
In this introductory segment, Jay and Jeff answer the question, why tacos?
There's other valuable information here, including how the taco relates to branding.
Don't miss this first show and the segments that are coming!