Make Your Sales Spook-tacular!
Do you remember the last time you went trick-or-treating? For yourself, I mean—not with your kids! I have to admit that I don’t. But I do...
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Genevieve Trainor
- Sep 17, 2018
- 3 min
Sales and Authentic Storytelling
Let me tell you a story. This one’s more of a fable, really. Call it, “Full of Facts, Full of Wisdom.” There once were two salespeople,...
127 views0 comments
Jeff Solomon, MAS
- Sep 11, 2018
- 3 min
I HAD to Write This
As a seasoned industry veteran (think old), and a writer, I am blessed to be able to put my thoughts, for whatever they are worth into...
390 views0 comments
Jeff Solomon, MAS
- Aug 8, 2018
- 3 min
How's Your Sales Pitch?
We all are in the business of pitching products and or services. Teaching people how to “pitch” so you can sell is a huge industry. There...
167 views0 comments
Genevieve Trainor
- Aug 1, 2018
- 2 min
The Last Straw? Not Quite!
The oldest drinking straws we have evidence of were made of metal. In 1928, British archaeologist Leonard Woolley’s discovery of the tomb...
71 views0 comments
Genevieve Trainor
- Jul 11, 2018
- 2 min
Swag on to the polls!
In a 7-2 decision handed down June 14, the U.S. Supreme Court ruled against the state of Minnesota’s broad ban on wearing political...
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Jeff Solomon, MAS
- Jun 28, 2018
- 4 min
Thoughts from a PPAI Hall of Famer…
It was nice to spend some time catching up with longtime industry friend and PPAI Hall of Famer, Wayne Greenberg, MAS. As we were talking...
161 views0 comments
Jeff Solomon, MAS
- May 29, 2018
- 3 min
The Big Bad Wolf or Poster-on-the-Wall Impressive?
Series: Challenges in the Marketplace There is still a lot of talk on the topic of Amazon and other industry “outsiders” entering the...
184 views0 comments
Matt Wagner
- May 10, 2018
- 3 min
Is Your Phone Working?
“Palms are sweaty, knees weak, arms are heavy.” Eminem wasn’t rapping about outbound phone calls but the symptoms described can be just...
138 views0 comments
Molly Beavers, CAS
- Apr 17, 2018
- 3 min
Spring Cleaning
Spring has sprung! Now that we’ve passed the official first day of spring (March 20 this year), minds are turning towards opening...
71 views0 comments
Matt Wagner
- Apr 10, 2018
- 2 min
Are You Speaking Your Clients' Language?
I’m not suggesting you need to learn a foreign language, what I am referring to is learning your clients vocabulary tendencies and...
34 views0 comments
Bill Vidito
- Apr 5, 2018
- 4 min
How Do You Get That Elusive "ROI" Everyone Wants?
Advertising vs. Marketing: There seems to be a lot of confusion regarding advertising and marketing. They are two different terms each...
166 views0 comments
Jeff Solomon, MAS
- Mar 27, 2018
- 3 min
PROMO IN ACTION!
It’s great when we can see the impact a simple promotional product can have. For Easter, my church takes over our local college stadium....
153 views0 comments
Jeff Solomon, MAS
- Mar 15, 2018
- 4 min
Will You Be a Casualty, or Success Story in Today’s Marketplace?
Change is inevitable. Sometimes we fight it, but history has taught us that businesses that can adapt to change will be in the best...
142 views0 comments
Ron Baron
- Mar 15, 2018
- 2 min
Lost the Order? That's Great News!!
Losing an order is your best opportunity to show how great your service is. Makes no sense? Then try this. After losing an order to...
119 views0 comments
Matt Wagner
- Mar 15, 2018
- 2 min
Referrals: Close More Sales and Increase Loyalty
Everyday I hear companies making claims that their largest marketing engine is word of mouth through referrals. These companies are...
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Edward Wimmer
- Mar 13, 2018
- 6 min
What Can You Learn From an iD Bracelet?
I received the e-mail below from the CEO of Road iD, a niche company that is known for iD bracelets. These are a must-have if you are out...
70 views0 comments
Ron Baron
- Feb 28, 2018
- 1 min
You Are Not a Nuisance!
Here’s an important reminder about what you represent to your clients. You represent the single best advertising medium on the planet! ...
48 views0 comments
Jeff Solomon, MAS
- Feb 13, 2018
- 4 min
Coke or Kale? - Birth of "The Pitchman"
Due to months of injuries, I couldn't do the running and hiking that helped me burn calories. Burning calories is helpful, because I like...
111 views1 comment
Jeff Solomon, MAS
- Jan 31, 2018
- 3 min
What Did You Miss in January?
It’s was a crazy January for me, starting off with a red-eye trip from LA to Orlando January 1st, for The ASI Show Education Day on the...
43 views0 comments
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