Jeff Solomon, MASDec 22, 20175 minLearn Why You Should do Business With These Suppliers...In an industry based on product and price, our “Character Counts” feature puts a spotlight on a supplier’s company culture and values....
Jeff Solomon, MASDec 5, 20175 minWhat's Your Business Building Strategy for 2018? Consider This: Character Eats Strategy for LuncThere is much to be learned from online discussions. To some extent, forums can reflect the pulse of our industry. One interesting post...
Molly Beavers, CASNov 21, 20172 minGood Old-Fashioned Handwritten NotesPicture this – you are getting your mail and as you are going through it you discover a handwritten card – real mail! – hidden amongst...
Molly Beavers, CASOct 9, 20173 minDon't Let Your Clients Ads Be SkippedConsumers now control when, where, and how they interact with brands. Brands no longer control the medium, the message or the consumer....