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Building a Culture of Health...That Also Builds Business

Many companies are working on building a culture of health within their businesses. The benefits of wellness programs are well documented as shown in this infographic.

HALO Branded Solutions, a Top 10 distributor in our industry, has taken the initiative to put a focus on this.

With HALO embracing the importance a wellness culture, we put together a SuccessFit4Life! FUN Run/Walk during HALO National Sales Meeting in Nashville. Those who participated loved it!

This activity was a great way to start a productive conference. Any business or association will benefit from adding a fun run to their event. HALO Supplier Partners, who also understand the importance of promoting a healthy lifestyle supported the event with goodie bag products; SnugZ USA, BIC Graphic, Goldstar, Imagen Brands, Hirsch Gift and Pro Towels. High end performance T-Shirts were donated by S & S Activewear. DistributorCentral, the technology partner for SuccessFit4Life! printed them with an original design created by Tee Hamilton from CreativeAlchemy.

SuccessFit4Life! has been coming together for some time. The heart of the program is encouraging people on their wellness journey…wherever they want to go. It was birthed from my own experience being disabled for most of my life from a motocross racing accident. After finding the courage to have a brutal surgery, I was able to start moving without bone on bone pain.

Years ago, my wife started running and invited me to come to one of the Runners Lane “Fun Runs.” I NEVER saw running as being “FUN.” These people were SO nice and SO encouraging that ultimately, they changed my life. I recall my first night. I walked about a half mile and figured that when I went back, it would be a mile. That was good for me. And it was a significant accomplishment.

As I got moving, I realized that there are many people who are successful who tend to be fit. Success requires a bit of focus and discipline. In the context of SuccessFit4Life! however, success has nothing to do money or position; how fast or how far you go; this is about succeeding in accomplishing the goals YOU define. It’s that simple.

As a publisher and distributor in the promotional products industry, I have a unique perspective on the challenges and opportunities the market faces. Many commentaries have been written about our changing marketplace. One thing we can do is help companies with wellness programs. The opportunities are laid out in this article I put together for Promotional Products Business magazine.

It’s no secret that there is a big focus on health and wellness these days. Health costs and health challenges that are a part of life affect EVERYONE. Sometimes health issues happen and we don’t understand why. In most cases, however, we can choose to eat better, and be somewhat active, which everyone will agree is good for you. It doesn't’ take much to make few simple changes that will have a positive impact on your life. Sharing this message is at the core of SuccessFit4Life!

While hanging out at the hotel in Nashville before the HALO Sales Meeting, I couldn't help but overhear a conversation between a large group of older women. The discussion was about Fitbit steps. One noted she had done 12,000 steps and another boasted over 13,000. They were challenging each other on steps. This is EXACTLY what the wellness challenge component of SuccessFit4Life! is about! Something happens when you add a friendly competition factor…at any age.

In addition to the SuccessFit4Life! WELLNESS PROGRAM, we have created a model for fundraising SuccessFit4Life! EVENTS. This enables companies to work within their community with local businesses to support the worthy cause of their choice.

Suppliers and Distributors have the opportunity to be a part of the life changing SuccessFit4Life!

movement. If you would like to learn more contact us for more information.

© 2017 Jeff Solomon, MAS


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