Did Your Mom Want You to be a Doctor?

Prospecting in Today's Marketplace:  The Opportunity of Your Dreams!    

It's interesting if you think about it.  One of the wealthiest segments of our society is comprised of physicians. As we've all experienced, so many of them certainly know how to charge big bucks for their services. 

But observe this...When do doctors make the most money?  When their clients are sick, when their clients are in pain, when their clients ache.  When we are healthy, we might require a standard annual physical or an inexpensive vitamin regimen. 

But when we're ill, we pay physicians the big bucks for expensive operations to make us whole again...and that's when they accumulate grand wealth.

Well, guess what?  We're in a recession.  Most businesses are hurting now.  When making your initial sales call, I'd advise not to bring a pile of imprinted product ideas or even not to bring a bunch of catalogs.  I'd ask one simple question:  “What are your greatest concerns?”

“We're having a recession; most business are hurting and there's no embarrassment in it.  I'm here to listen and to learn where it aches most.  What are your greatest “pains?” I am not a cost.  (I don't sell simple give-aways – you have budget line items for give-aways and business are cutting budgets and rightfully so.)  I can solve your problems and grow your bottom line.  Are you paying too much for insurance premiums because of poor accident history? – I can help by developing a safety program that will save you money.  Are your customers buying from you once, never to return? - I can help by developing a brand loyalty program that will keep them coming back and growing your revenues.”

“I am the 'doctor,' and I'm here to help.  Give me a few days to return with a solution specific to your situation.  And, I don't charge for my services.  Of course, I'd expect you to purchase my solutions if you agree they'll work to improve your financial situation.”

Yes, you are the doctor, nearly every one of your clients and prospects are hurting right now, and this is the perfect time for you to gain wealth!

Happy healing!! After all, I can help.  I focus on expanding your bottom line. 

Dr. Ron Baron M.D  (Marketing Doctor)

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