|
A Paradigm Shift - Part 1 |
 |
 |
 |
|
Are We Using Yesterday’s
Tools for Tomorrow’s Business?
The first in a series of PromoTip Commentaries.
“Change is inevitable - except from a vending machine." Robert C. Gallagher
The Paradigm Shift. Whether you believe it or not, the business world is changing. We’ve all seen it. While there are clearly success stories and opportunities, as a whole our industry is facing many challenges. In this economy we are dealing with reduced buying budgets, more price conscious buyers, legislative restrictions, environmental and product safety concerns. These are just a few of the things that affect our livelihoods. Click here for video commentary that introduces this topic.
|
|
In an effort to communicate in a unique way, PromoTips occasionally pushes the envelope. Our last e-mail noted that promotional products are going into the toilet…referring to a urinal screens that can be imprinted to convey a message. This is a product I reported on from the PPAI Expo. If you missed that video, click here to see it.
Of the 8000 people who opened that e-mail, ONE supplier company was offended. So we ask you, did we cross the line by mentioning that promotional products are going in the toilet…when in fact they are? This product is used to convey a variety of important messages and several of our readers are interested in selling this item.
|
In our article on Chinese recalls and product safety issues,
we used the "cheese grater slide image to present a
serious topic in an offbeat way. One reader in the over
10,000 who opened this e-mail was offended.
We ask you for your input on this.
Were we out of line in using this picture?
Was the image in poor taste?
We want to know!
A READER WROTE:
“I think the picture of the child going down the slide shows extremely poor taste as a general awareness/promotional ad. Sending something like that on a personal level in an email as a joke is one thing, but please, it's hardly appropriate for promoting products, services or awareness on a business level. The person who approved this concept needs to be reprimanded. If this is the extent of the creative capacity of your marketing department then please don't bother sending me anymore of this crap.”
We appreciate comments we receive both negative and positive and I'm sorry someone found the "cheese grater slide” image offensive. I’m the one who should be reprimanded as I oversee the PromoTips content. PromoTips may not be for this reader and that’s OK. I have offered to permanently remove him from our database.
Jeff Solomon, MAS - FreePromoTips.com
WE INVITE YOU TO POST YOUR COMMENTS BELOW!
|
|
The Industry's Greatest April Fools Prank! |
|
|
|
|
Mackay and Johnson Abruptly
Leave Industry Supplier SnugZ!
Salt Lake City, UT – April 1st, 2009 In a shocking move, affable industry personalities, Brandon Mackay and Charley Johnson have unexpectedly left SnugZ to pursue other business opportunities. Citing “irreconcilable differences” the two men were seen recently at a New York hotel following the ASI Show engaged in a bitter argument. Mackay was overhead saying, “I’m tired of acting like things are OK. Every day is like a dog fight in this company!”
|
|
Colliding Worlds in Social Networking! |
|
|
|
|
WE INVITE YOU TO CONTIBUTE YOUR INSIGHT TO THIS IMPORTANT TOPIC...
PLEASE COMMENT AT THE END OF THE ARTICLE!
Mixing Your Business and Personal Lives in Social Networking
A commentary by: Jeff Solomon, MAS
I've discovered that it's difficult to keep my business and personal lives separate, so I've resigned myself to the fact that these two elements of my life will collide in social networking situations.
My life is relatively boring so this is not a big deal for me. I'm involved with many social networking groups, but tend to be most active on Facebook, with LinkedIn, Plaxo and Twitter following behind. I have people following me on Twitter, but to date, I've yet to be an active "tweeter." There are only so many hours in the day!
|
|
Your Livelihood is Threatened. What Will You Do About It? |
|
|
|
|
Will You Stand Back While Others Try to Make a Difference?
A Message from past PPAI Chair Paul Kiewiet:
As many of you know, there have been an onslaught of issues that came from several directions; a medical association (PhRma), state governments and in Washington - that can have a chilling effect on our industry. What you may not be aware of is just how loudly we must all cry out to our representatives on both a state and national level to make our voices heard.
If you read this and DO NOTHING...when things get worse, remember this warning.
|
|
PPAI Responds to This Threat to Our Industry |
|
|
|
|
PPAI Opposes Voluntary PhRMA Code Restricting the Distribution of Medically Relevant Logoed Items
|
|
Where Were You on September 11, 2001? |
|
|
|
|
On September 11, 2001 America was changed forever. Most of you will recall where you were when the shocking news of these terrorist attacks occurred. Our 2007 PPAI Chairman, Paul Kiewiet, MAS was preparing to start his annual Golf Odyssey Conference and End User Show.
|
|
PhRMA Revised Marketing Code |
|
|
|
|
PhRMA Revised Marketing Code Reinforces Commitment
Our PromoTip entitled What Do Promotional Products Have in Common With Illegal Hand Guns and Dirty Used Syringes, was just the tip of the iceberg to the alarming direction this assault on promotional product is taking. If you missed it, click here to see that shocking story. It is being suggested that promotional products be banned by the healthcare industry! This action should be a call to defend the very core of our business. See the press release below.
Click here for PPAI's Response to This Attack on Our Industry!
To Responsible Interactions With Healthcare Professionals:
Washington, D.C. (July 10, 2008) - Reflecting the continuing commitment of America's pharmaceutical research and biotechnology companies to pursue policies and practices that best serve the needs of patients and the healthcare community, the Pharmaceutical Research and Manufacturers of America (PhRMA) Board of Directors has adopted measures to enhance the PhRMA Code on Interactions with Healthcare Professionals.
|
|
|
|
|
|
