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elephant.jpgDO YOU SUFFER FROM ELEPHANT THINKING?
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Be Consistent And Persistent!
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Harvey Mackler, owner of Gempire shared this information which came from a business consultant he knew: It takes on average eight calls over two years to convert a prospect.  The consultant always drove home the concept of a consistent and persistent approach. But be patient. Find reasons to stay in the prospect's face. Community involvement will help. People like to do business with people they know.

 


Yes, we can get lucky and gain new clients sooner, but from a statistical point of view, develop your information and relationship over the two year period. (Or if you think the prospect has limited value to you, move on!)