Heinz Ketchup...Anticipation!

A classic television commercial for Heinz Ketchup....anticipation, featuring a Carly Simon song and two kids waiting for that thick, rich ketchup.

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The Winning Heinz Ketsup Commercial

Only goes to prove that the best product doesn't have to run the fastest. It just has to perform better than the others. The same is true of distributors. They don't need the lowest prices to outsell their competitors. Instead, the must understand the customer's needs to succeed.

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