In these "interesting" economic times it can be scary to consider offering higher prices.  Dare we consider losing a client over price?   I had the pleasure of attending my good friend, Ron Baron's education workshop on selling at higher prices and I realized that I have sold myself short in a couple cases.  In one situation I know the purchasing agent has been pounding on me for price and because of the size of the account I let that happen.  My eyes have been opened.