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The Game is Changing. Are You Ready to Play?


I’ve been writing on things changing in our industry for years. It’s certainly not a new topic. What is changing…so to speak, is that our industry is FINALLY realizing and accepting that it’s changing.

In past commentaries I’ve talked about changing business models, social media, and new communication strategies. In this commentary I’m going to talk about acceptance of a changing game and who’s changing it.


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