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Why You Want Clients And Not Customers
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Industries today are very competitive. However, most of the time not much distinguishes one prospective supplier over another, making selecting one difficult for buyers. As a result, choices are far too often based on price alone, simply because there is no other way to determine which supplier is a true match for their needs.

 

One method that will work to determine a sustainable competitive advantage is best answered by the question: Do you treat your clients like customers?

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