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Become the “Big Dog” in Your Community

Attending local business expos are always enjoyable for me. I like to analyze how businesses choose to stand out from the crowd and market their companies. A few years ago, I wrote a commentary entitled, I won a Chip Clip and Invested 100K! 

It was a snarky piece touching on how many trade show exhibitors often give away “stuff” just to give away stuff without regard to using a product to convey their desired message. 

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