LinkedIn has added a new “click” feature that enables you to very easily “endorse” people for their expertise in the skill areas listed on their LinkedIn profile. A recent article from Social Media Examiner talks about this new feature and offers 6 Tips for Using the LinkedIn New Endorsements. Endorsements has been met with mixed reviews. But it does set the stage for additional dialogue on how social media connections turn into actual business relationships?
Through the new feature I have received Endorsements like many of you probably have. I’m honored to receive this acknowledgement from my industry colleagues, but it makes me wonder what these Endorsements actually represent.