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What Is "THE" Most Important Factor In Sales Performance?

That’s the million dollar question isn’t it?  So, what’s the answer?

If we ask a hundred experts we are going to get a ton of different answers, theories, insights and points of view. And, I am guessing a good handful of them would have enough validity for us to have to take a hard look at their reasoning. A large number of those opinions would have some validity but most likely, in my experience, don’t have any basis in fact so they are hard to put much stock in.

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